Do you consider yourself an expert on Facebook’s most important tools for businesses? There are always new Facebook tactics and tips to learn, even if you’ve been using the site since the Stone Age (2004 to be exact).
Facebook continues to dominate the social media landscape with 2.91 billion monthly active users (or 36.8 percent of the global population). The typical Facebook user logs in for 19.6 hours per month, so there are plenty of opportunities to reach them.
On the other hand, there is a lot of competition and fewer people are discovering your content naturally. To attract readers in today’s digital world, you need more than just interesting articles.
Will everybody eventually get hacked?
It is necessary, to begin with, the. Not even your aunt was hacked. She fell victim to phishing, a subset of cybercrime. When “hacking,” we mean “using technology or technical know-how to solve a problem or conquer a challenge.”
Both ethical hackers and malicious ones exist, and it’s a pleasure to work with both types of hackers at Avast (like the ones who broke into Facebook in 2018). Hacking demands an in-depth understanding of technology and proficient programming skills, regardless of motivation.
However, phishing is a sort of social engineering in which targets are tricked into voluntarily disclosing personal information.
Any type of electronic communication can be used in a phishing scam, from the most basic (a message with a link saying “see who died”) to the most intricate (a fake tech support website).
For the scammer to succeed, they must first gain the victim’s trust before they can achieve what they want (such as the victim clicking on a link or providing financial information). Phishing, in contrast to hacking, does not necessitate sophisticated technical knowledge or skills.
Cons that can be pulled off on social media sites
Social media frauds are increasing, and it’s not your imagination. The Federal Trade Commission (FTC) reports that in 2021 social media scammers cost American citizens $770 million.
That is 2,850% higher than the 2020 theft total of $258M. As a matter of fact, social media has surpassed email as the most lucrative channel for con artists. That’s because it’s not only cheap but social media supplies the number one item that a phishing scam needs to succeed: personal information that can be altered.
“The reason they target legitimate accounts instead of generating new fake ones is that there is an existing level of trust in the connections network,” Avast Global Head of Security Jeff Williams adds.
“If you and I are friends on Facebook, for example, and you send me a private message, I automatically think that it is truly from you and not spam. I’m far more inclined to click on a link as a result.
So, what exactly are some of the most common social media hoaxes that people fall for? I’ve included a few of the best examples here.
Can You Still Log in?
If you can still log in, go to Settings > Security and Login. You should check the list of recently used devices to see if there are any strange ones among them. You may also cross-check the dates to discover which of those log-ins were (not) you.
For example, a log-in when you were asleep is a dead giveaway.
If anything appears suspect, click the Log Out of All Sessions button in the lower right-hand corner and quickly continue to Step 3: Change Your Password.
If you can’t get in, it suggests the hacker altered your password, which shows possibly hostile intent.
Talk to a trusted Facebook friend. Ask them to log in to their account and click on yours:
- Has your name, profile image, or email changed?
- Are your friends erased, and are there new friends (or friend requests to people) you don’t know?
- Are there new posts you didn’t put up?
- Are your pals receiving private messages that aren’t from you?
For months, PIXM claims, Facebook users have been duped by a phishing scam that asks for login information. Users are tricked into thinking they are at Facebook’s login page since it mimics Facebook’s design.
If a user inputs their credentials and submits the form, the hacker receives their password and login details and can then use those details to send out the identical link and phony login to the user’s friends via Facebook Messenger.
Any user who follows the link will be requested to log in, and this process will be repeated. More than 10 million Facebook users may have fallen for this fraud since 2021, according to PIXM’s calculations.
In this case, the hacker used a specific method to bypass Facebook’s defenses. When a user clicks on the link in the Messenger app, the browser switches to a legitimate app deployment service, then leads again to the actual phishing pages with advertisements and surveys that accumulate revenue for the hacker.
By going through this site, you can avoid having Facebook remove your genuine service without also blocking your valid apps and links. Researchers claim that even if Facebook were to successfully ban one of these connections, many more would be generated with new unique IDs every day to replace it.
Since the login pages look legitimate and the malicious links appear to come from trusted contacts, victims of this type of phishing attack may take longer to realize they’ve been duped. But there are always important details to keep in mind while dealing with phishing scams.