Create Your YouTube SEO Strategy: Do’s and Don’ts to Boost Your Search Ranking

Create Your YouTube SEO Strategy

It’s not uncommon for people to encounter difficulties making their YouTube channels popular. And the biggest pitfall lies behind SEO, or to be more precise, the lack of SEO. YouTube SEO requires undivided attention, as adjusting your videos and channel to it will guarantee the rise of subscribers and views. This article will provide you with do’s and don’ts to help you boost your channel’s positioning on YouTube.

Why bother with YouTube SEO?

First, though, let’s find out why YouTube SEO is important. Like any other search engine–Google, Bing, or Yahoo–YouTube comprises various algorithms to improve people’s experience. It examines users’ history and provides people with results best suited to their previous searches. While laypeople don’t need to bother with SEO when using YouTube, you do if you want to achieve a high ranking.

The thing is, YouTube SEO analyzes each element on a channel, including visuals. Attention-getting thumbnails can give your videos a good kick and move them up the search engine. So the next time, don’t even doubt whether you should use a youtube banner creator to design appealing visuals or leave them as they are. Besides banners and thumbnails, you must pay close attention to a wide array of other items, which you will find below.


Boosting your ranking: Things to DO

An effective YouTube SEO strategy includes many components; let’s look at things you are highly encouraged to do to enhance your ranking in a broader scope.

Research keywords and use them everywhere

Keyword research may be a mundane task, but it’s an efficient way to improve your page. Upon studying the most relevant key phrases, ensure they appear in every section, including description, title, comments, captions, etc.

Design snappy video titles

Striking video titles multiply the chances of your channel appearing on top of the ranking. Excellent video titles play a pivotal role in a brand’s recognition. By the way, name your videos appropriately before uploading them to the platform. It will improve the video’s positioning.

Provide captivating descriptions

What’s similar between YouTube’s heavy-hitters? Their vivid descriptions of every video! Top bloggers write remarkable descriptions because YouTube grants lots of space for them, which you can use to summarize the video and include call-to-action buttons, links, tags, and hashtags.

Create thumbnails

The network provides thumbnails by default. There is nothing wrong with automatically generated thumbnails, but it’s best to design them manually. Fortunately, a bounty of tools to do that exists on the web. After all, you know better what can spark people’s attention and make them click the video.

Add tags

Fewer search engines consider tags, but not YouTube. The platform still analyzes the quality of tags, so make sure to add them to every video. And don’t forget about keywords; include them in tags to increase their effectiveness.

Secure captions and timestamps

First and foremost, these elements will improve the consuming process, allowing people to read parts they might misunderstand and fast forward to moments they crave to watch above all else. Plus, captions and timestamps will help YouTube process your video.


Maintaining high positioning: Things to AVOID

There are also things you need to shun at all costs to make your content appear as high in the ranking as possible. Here they are.

Going overboard with hashtags and keywords

It may be enticing to include keywords in every text line, especially if you have a list of crucial phrases upon carrying out research. Doing that will damage your channel’s SEO, so try avoiding keyword and hashtag stuffing by using analytic tools.

Being too pushy

Maintaining a high engagement level is vitally important. The number of likes, shares, subscriptions and comments hugely influences the channel’s positioning. However, constantly asking to hit the like button, subscribe, and share may have a reverse effect. Ensure you are not too thrusting.

Making hasty decisions once metrics are unsatisfactory

Tracking metrics is an everyday activity every YouTube blogger is engaged in. Knowing what works and what doesn’t helps you improve your channel. However, people often give up creating videos in a specific format once metrics don’t prove impressive. Hold your horses for a while; outstanding results may come with a slight delay.

Ignoring suggestions, comments, and reviews

An active audience is part and parcel of a successful YouTube channel. Whatever people’s suggestions, comments, and reviews, ensure to hear them out. Making changes based on people’s notes will boost your off-page metrics and positively impact your ranking, as more people will share your content and rely on it.

Creating unrelated videos

The channel’s coherence often gets overlooked in pursuing trends and views under individual videos. As a result, your one product may bring, let’s say, 500k views and enter the trends section, while another video will barely achieve 50k views. Avoid creating unrelated videos. Making videos interconnected is your go-to.


Generating videos together with working on SEO may be difficult at times, casting doubts on whether it’s possible at all. The answer is yes; it is doable, though not without challenges. As you can see, various factors influence ranking, and the more you strengthen, the higher the channel’s positioning you will manage to achieve.

If you do all the legwork yourself, it might be best to start gradually and improve one thing at a time. It will let you polish your channel to a shimmering brilliance shortly.




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