Scooter Braun is a popular and industry heavyweight talent manager who rose to prominence by his own means, from being the “worst-case scenario” for Taylor Swift to discovering Justin Bieber.
Scott Samuel Braun was born to Susan and Ervine Braun on June 18, 1981, in New York City. He is best known for his work as a manager, and his roster of clients includes Demi Lovato, Kanye West, the Black Eyed Peas, J Balvin, and Ariana Grande.
Scooter’s early life was spent in New York City, where on June 18, 1981, he was born as Scott Samuel Braun. Before becoming an accomplished filmmaker, Braun excelled as a high school athlete.
While a student at Emory University, he began planning and hosting parties for his fellow classmates. Because of the success of his events, celebrities like Britney Spears, Eminem, and Ludacris started asking him to throw their after-parties.
So So Def Records, owned by Jermaine Dupri, offered him a job after that. While still in school, he was promoted to the position of director of marketing.
When Scooter was a junior, he decided to leave school and focus on his career. He coordinated the NBA All-Star Game and Britney Spears’ whole Onyx Hotel Tour as an event manager.
He quickly became successful, with a $12 million commercial relationship between Ludacris and Pontiac being one of his first major achievements. In exchange for using his music in a commercial for Pontiac vehicles, Ludacris included the brand’s cars in one of his music videos.
Finding Justin Bieber
Scooter was introduced to a 12-year-old Canadian named Justin Bieber via a YouTube video of him covering a song by Ne-Yo in 2006. Scooter contacted Justin’s mom, Pattie, and successfully persuaded her to come to Atlanta for a trial visit.
He persuaded Justin and Pattie to leave Canada for the United States after working with them for a few weeks. Scooter took use of Justin’s arrival in the US to market him to a number of different musicians, including Justin Timberlake, Ludacris, and Usher Raymond.
To get Justin signed to Island Def Jam as the first artist for the Raymond-Braun Music Group, Usher went to his mentor, L.A. Reid. Hundreds of millions of albums and singles by Justin Bieber have been sold over the world, making him one of the biggest pop stars in the world.
In addition to establishing his own record company, Schoolboy Records, Scooter Braun focuses most of his time these days as a talent manager.
A long list of artists has hired him, from Asher Roth and Cody Simpson to Ariana Grande and Martin Garrix and Carly Rae Jepsen and Psy and The Wanted and Tori Kelly.
At the 2016 International Music Industry Awards, Braun was honored as the year’s Best Talent Manager. The Forty Under Forty issue of Billboard magazine featured him on the cover in 2012.
He shared the cover with Troy Carter and Guy Oseary the following year. Braun was honored with the Humanitarian Award at the 2016 Billboard Touring Awards for his philanthropic efforts.
Cl, Rixton, the Black Eyed Peas, Todrick Hall, Karlie Kloss, Cody Simpson, Lil Dicky, the Knocks, Madison Beer, and Cruz Beckham are just some of the other musicians who have been signed to School Boy Records.
The wealth of Scooter Braun
The 38-year-old has reportedly amassed a fortune of about $400m (£317m) as a result of his work as the creator of entertainment and media business SB Projects and his investments in a number of technology companies, including Uber, Spotify, and Waze.
He has worked with such notable names as Justin Bieber, Psy, and Carly Rae Jepsen in his early career.
Scooter Braun advocates for which group?
According to SB Projects’ website, the company has worked with a wide range of famous people in the past and present, including “Ariana Grande, Asher Roth, Black Eyed Peas, CL, Dan + Shay, David Guetta, EDEN, Hilary Duff, Justin Bieber, Kanye West, Karlie Kloss, The Knocks, Lil Dicky, Martin Garrix, PSY, Rixton, Steve Angello, Todrick Hall, Tori Kelly
The documentary “The Richest” claims that Scooter Braun is worth an estimated $400 million. Most of his wealth comes from his management and investment monopoly in the music business.
Scooter was hired in 2002 to plan after-parties for the “Anger Management Tour” that featured Eminem, 50 Cent, G-Unit, Lil’ Jon, Lil’ Scrappy, Limp Bizkit, and Papa Roach. He allegedly planned events for Britney Spears as well.
The 40-year-old is also credited with helping Justin Bieber become famous. Scooter saw Bieber, then 12 years old, singing a version of a Ne-Yo song on YouTube in 2006, and signed him to his newly established label, Raymond-Braun Music Group.