Michael “Mike” Repole is an American entrepreneur who co-founded Glaceau and owns Repole Stables. Coca-Cola paid $4.1 billion for it. Bodyarmor SuperDrink, a sports drink company he co-founded, was another venture he was involved with. Mike Repole is believed to have a net worth of $1.2 billion as of 2019.
Repole was born on January 21st, 1969, in Queens, New York, to Italian immigrants who were ardent Catholics at the time of his birth. His parents, Annie and Benny Repole were both seamstresses. He was educated at St. Margaret’s Elementary and Holy Cross High School in Los Angeles.
Mike Repole was born in Queens, New York, on January 21, 1969. His degree was the first of its kind in his family. He graduated from St. John’s University in 1991 with a degree in Sports Management with a grade point average of 2.2. Mistic Beverages, a beverage company, hired him as a salesman after he graduated from college. At Crystal Geyser he became Vice President of Sales before moving on to other positions.
As a 29-year-old, Mike co-founded Energy Brands with J. Darius Bikoff, which they called Glaceau at the time. Smartwater was the name of their first product. When Smartwater was first introduced in 2000, its introduction sparked an explosion in the enhanced water beverage sector. A new product, Vitamin Water, has also been introduced.
Towards the end of 2007, the company’s yearly revenue topped $1 billion. Glaceau was purchased by Coca-Cola in the same year for $4.1 billion. Repole and Bikoff were known for their generosity when it came to stock options.
A total of 400 Coca-Cola employees got cash bonuses totaling an average of $500,000 on the day of the acquisition. Some early employees earned significantly more than others.
To participate in advertising for Vitamin Water, rapper 50 Cent famously forwent compensation in favor of stock. After taxes, it’s thought that 50 Cent made between $75 million and $100 million from his Vitamin Water sales, which aren’t known for sure.
People began his career at Mistic Beverages. As Vice President of Sales at Crystal Geyser, he had a significant impact on the company’s growth. When Repole and J. Darius Bikoff co-founded Glaceau (better known as Smartwater and Vitaminwater) in 1999, they were recognized for pioneering the enhanced water beverage market.
Fast-growing, it made $1 million in its first year and sold more than $1 billion in 2007 when it became America’s most popular water brand. In 2007, Coca-Cola paid $4.1 billion for the company.
In 2009, Repole was elected chairman of the Pirate’s Booty board of directors. He accelerated the company’s growth by more than 300 percent in less than five years. In 2013, B&G Foods purchased Pirate Brands for $195 million.
Founded in 2011 by Repole and Lance Collins, BodyArmor Superdrink is a sports drink company. Professional basketball star Kobe Bryant, who invested $5 million in BodyArmor and took on the job of creative director, helped the brand achieve notoriety in 2014 by shortening its name to BODYARMOR. Additionally, Bryant was the company’s fourth-largest shareholder, and Repole currently chairs the board.
American entrepreneur Mike Repole has a fortune estimated at $1 billion USD. In addition to Glaceau and BODYARMOR, he has founded or co-founded a number of businesses, including a clothing company.