Bethany Mota is an American video blogger with a $7 million net worth. Mota is best known for her YouTube channel, “Macbarbie07,” which she uses to show off her latest fashion purchases as well as perform hair and makeup tips.
Bethany started her YouTube channel in 2009, and it now has 9.6 million subscribers as of this writing. Mota debuted a clothing, accessory, and perfume line with Aéropostale in 2013, and the following year, she released the track “Need You Right Now,” which charted at #30 on the Danish top 40 (Tracklisten).
In 2014, Bethany appeared on “Dancing with the Stars,” where she and her partner Derek Hough came in fourth place. In 2017, Mota wrote “Make Your Mind Up: My Guide to Finding Your Own Style, Life, and Motavation!” and went on “Motavatours” to meet her followers. In 2017, Mota was named to the “Forbes” magazine’s “30 Under 30: Art & Style” list.
Early Years
Bethany Mota was born Bethany Noel Mota in Merced County, California, on November 7, 1995. She grew up in Los Banos, California, with her mother Tammy, father Tony, and older sister Brittany. She is of Portuguese and Mexican origin.
Because of bullying, Bethany was homeschooled, but she attended public school from third to sixth grade. Mota began acting and dance classes as a sixth-grader.
Career
Mota started her YouTube channel to cope with bullying in June 2009, and she told “Business Insider” in 2014 that it “was kind of an avenue for me to be myself and not really worry about what anyone thought.” Bethany’s debut video featured her Mac and Sephora makeup purchases, and she eventually expanded to include fashion and style purchases, recipes, and DIY crafts.
“Business Insider” called her a “virtuoso of positivity,” and claimed that she was earning roughly $40,000 every month from her videos in early 2014. Mota started another YouTube channel, “Bethanyslife,” in 2010, and it had 1.98 million subscribers as of this writing; she hasn’t posted anything on it since 2017.
Bethany was one of the content producers featured in YouTube’s first-ever advertising campaign in 2014, and in 2015, Mota and two other YouTubers interviewed President Barack Obama as part of an effort to reach a younger audience. During National Bullying Prevention Month in October of that year, she presented anti-bullying presentations.
Mota appeared on “The View,” “Live with Kelly and Ryan,” “The Meredith Vieira Show,” “The Ellen DeGeneres Show,” “Today,” “Good Morning America,” and “Undercover Boss” as a guest judge on “Project Runway” in 2014. She has also appeared on “The View,” “Live with Kelly and Ryan,” “The Meredith Vieira Show,” “The Ellen DeGeneres Show,” “Today,” “Good Morning America,” and ” “Undercover Boss.”
Career on YouTube
Mota was one of the most well-known YouTube stars. In June 2009, Mota released his first haul video. She started her YouTube account to escape the stress of bullying, and it quickly grew to 9.5 million subscribers in October 2015.
“Relentlessly cheery and exuberant,” according to Business Insider, and “a maestro of positivism.” As hauling grew in popularity on YouTube, businesses began to use it as a marketing tool, and Mota was approached with offers of free cosmetics and gift cards.
Mota is undecided about promotional videos, but when she does showcase free things, she makes it obvious which ones she hasn’t bought. According to Business Insider, she made $40,000 per month from her videos in January 2014.
She purchases prizes and awards to present to people who promote her videos in order to grow her fan base. “Mota-vators” are her admirers’ nicknames.
She has a more personal account, which she uses to discuss whatever interests her, in addition to her fashion-related videos. She was chosen as one of YouTube’s first advertising campaign’s content providers in 2014.
Mota has also been on YouTube’s web show IMO, a teen-oriented opinion show. On January 22, 2015, she conducted an interview with President Barack Obama as part of a White House campaign to reach out to a broader audience following his 2015 State of the Union Address.
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Career in fashion
She has collaborated with J. C. Penney and Forever 21, and in December 2013, she launched an Aéropostale clothing, perfume, and accessory brand over which she retains creative control.
She keeps in touch with her admirers and includes their suggestions into her fashion designs. Her style has been described as “laid-back-but-girly” by Teen Vogue. New announcements are made first on Aéropostale’s social media channels, which Aéropostale attributes with piqued teen girls’ attention.
Unlike usual celebrity sponsorships, this partnership is unique, according to the Salt Lake Tribune, because both Mota and Aéropostale gain notoriety from it. The retailer has yet to see any results from these initiatives as of June 2014.
According to Forbes, the collection boasts “high average prices and margins,” but it has nevertheless underperformed. “Can a YouTube Queen Like Bethany Mota Create a Jewelry Realm?” asked the New York Times in November 2020. Bloomberg interviewed her for a podcast titled “Mota Creates Sustainable Fine Jewelry” in February 2021.